This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
What units are included in this course?
Students in the BSB40820 Certificate IV in Marketing and Communication are required to complete a total of twelve (12) unit of competencies to be awarded this qualification. This consists of six (6) core and six (6) set elective unit of competencies.
| Unit Code | Unit Title | Core/Elective | Nominal Hours |
| BSBCMM411 |
Make presentations |
Core | 30 |
| BSBCRT412 |
Articulate, present and debate ideas |
Core | 40 |
| BSBMKG433 |
Undertake marketing activities |
Core | 50 |
| BSBMKG435 |
Analyse consumer behaviour |
Core | 60 |
| BSBMKG439 | Develop and apply knowledge of communications history | Core | 40 |
| BSBWRT411 | Write complex documents | Core | 50 |
| Elective Units | |||
| BSBMKG436 | Design and test direct marketing activities | Elective |
60 |
| BSBMKG437 | Create and optimise digital media | Elective |
50 |
| BSBMKG442 | Conduct e-marketing communications | Elective |
30 |
| SIRXMKT006 | Develop a social media strategy | Elective |
30 |
| BSBOPS404 | Implement customer service strategies | Elective |
40 |
| SIRXOSM005 | Develop a basic website for customer engagement | Elective | 60 |
What is the duration of this course?
The BSB40820 Certificate IV in Marketing and Communication runs for approximately 9 months and is delivered online.
What is the total cost of my qualification?
Fee-For-Service
$7,400.00
Who do i contact for more information?
if you would like to discuss this course and/or your suitability in more detail, organise an equiry appointment or set up a private tour of our premises, please call our academy on (03) 8754 0000 for a confidential discussion, or alternatively email us at enquiries@sechihairacademy.com.
